借尸还魂
Borrow a Corpse to Resurrect the Soul
Use an old shell, forgotten form, or weak vessel to carry new power.
Aliases
Borrow a Corpse to Resurrect the Soul / Attack Stratagems
Domains
stratagem, negotiation, positioning, competition, conflict
Stratagem Name and Original Text
- Stratagem Name:
借尸还魂 - Original Text:
有用者，不可借；不能用者，求借。借不能用者而用之，匪我求童蒙，童蒙求我。 - Translation: Use an old shell, forgotten form, or weak vessel to carry new power.
How It Works
- Concise Definition: Revive dead or dormant assets for a new purpose.
- Explanation: Old structures can become vehicles for new strategies.
Usage Example
- Reactivate a dormant brand, mailing list, or channel relationship to enter a new category.
