Borrow a corpse to resurrect the soulのイラスト
Military / Strategy / Classical Texts
Military / Strategy / Classical Texts

Borrow a corpse to resurrect the soul

Use an old shell, forgotten form, or weak vessel to carry new force.

別名
借屍還魂 / Set 3. Offensive Stratagems
分野
Strategy, negotiation, positioning, competition, conflict

Chinese Maxim

  • Chinese title: 借屍還魂
  • Chinese maxim: 有用者，不可借；不能用者，求借。借不能用者而用之。
  • Plain-English rendering: Use an old shell, forgotten form, or weak vessel to carry new force.

How It Works

  • Simple definition: Revive a dead or idle asset for a new purpose.
  • Simple explanation: Old structures can become vehicles for new strategy.

Usage Example

  • Reuse a neglected brand, list, or distribution relationship to relaunch into a new category.