ภาพประกอบ Initial Estimates
Military / Strategy / Classical Texts
Military / Strategy / Classical Texts

Initial Estimates

Laying Plans

War is serious business. Start with calculation, judgment, and deception before action.

ชื่ออื่น
Laying Plans / 始計 / Art of War Chapter 1
สาขา
Strategy, leadership, planning, deception, competition

Chapter Focus

  • War is serious business. Start with calculation, judgment, and deception before action.
  • Alternate chapter title: Laying Plans
  • Chinese chapter title: 始計
  • This chapter page groups three practical quote cards from the same chapter.

Selected Rules

  • Rule 1.1: Strategy begins by taking conflict seriously.
  • Rule 1.2: You do not reveal your real intention too early.
  • Rule 1.3: Better preparation creates better odds.

Rule 1.1

Rule 1.1
  • Chinese original: 兵者,國之大事,死生之地,存亡之道,不可不察也。
  • Working English: War is a matter of state survival, so it must be examined with care.
  • Simple definition: Strategy begins by taking conflict seriously.
  • Simple explanation: Do not treat major competition like improvisation. First understand what is at stake.
  • Simple usage: Before entering a new market, define what failure would cost and what success must protect.

Rule 1.2

Rule 1.2
  • Chinese original: 兵者,詭道也。
  • Working English: Warfare is the art of deception.
  • Simple definition: You do not reveal your real intention too early.
  • Simple explanation: If the other side can predict your move, they can prepare for it.
  • Simple usage: During a negotiation, do not show your full priority list before you know the other side's constraints.

Rule 1.3

Rule 1.3
  • Chinese original: 多算勝,少算不勝。
  • Working English: The side that calculates more wins; the side that calculates less loses.
  • Simple definition: Better preparation creates better odds.
  • Simple explanation: Good results usually come from disciplined comparison, not confidence alone.
  • Simple usage: Compare several launch scenarios, staffing levels, and risks before committing to the plan.