ภาพประกอบ Terrain
Military / Strategy / Classical Texts
Military / Strategy / Classical Texts

Terrain

Ground shapes outcomes. Strategy must fit structure, distance, access, and risk.

ชื่ออื่น
Terrain / 地形 / Art of War Chapter 10
สาขา
Strategy, leadership, planning, deception, competition

Chapter Focus

  • Ground shapes outcomes. Strategy must fit structure, distance, access, and risk.
  • Alternate chapter title: Terrain
  • Chinese chapter title: 地形
  • This chapter page groups three practical quote cards from the same chapter.

Selected Rules

  • Rule 10.1: Context amplifies capability.
  • Rule 10.2: Self-knowledge is not enough.
  • Rule 10.3: Trust grows from care and discipline together.

Rule 10.1

Rule 10.1
  • Chinese original: 地形者,兵之助也。
  • Working English: Terrain is an ally of military force.
  • Simple definition: Context amplifies capability.
  • Simple explanation: The same team performs differently in different structures.
  • Simple usage: Sell where the channel fit, regulation, and customer behavior already favor you.

Rule 10.2

Rule 10.2
  • Chinese original: 知彼知己,勝乃不殆;知天知地,勝乃可全。
  • Working English: Know the enemy and yourself to avoid danger; know timing and ground to complete the win.
  • Simple definition: Self-knowledge is not enough.
  • Simple explanation: Strategy needs internal clarity and external awareness together.
  • Simple usage: Pair internal capability assessment with market timing and channel reality before scaling.

Rule 10.3

Rule 10.3
  • Chinese original: 視卒如嬰兒,故可以與之赴深溪;視卒如愛子,故可與之俱死。
  • Working English: Treat soldiers like children and beloved sons, and they will follow you into danger.
  • Simple definition: Trust grows from care and discipline together.
  • Simple explanation: People fight hardest for leaders who clearly protect and guide them.
  • Simple usage: During a hard turnaround, explain the stakes honestly and show visible care for the team's burden.